Expertise

How We Work

Monteiro & Co. works across four interconnected areas, creating tailoring solutions around each client, project, and opportunity.

01
Artistry & Talent

Erica Monteiro's international Makeup & Hair artistry sits at the creative core of the studio. For projects requiring additional talent, Monteiro & Co. identifies the right makeup artists, hair professionals and beauty teams for each individual brief — without a fixed roster.

Makeup & Hair · Celebrity · Red Carpet · Fashion · Events
02
Beauty Advisory & Market Development

Supporting beauty brands as they enter new markets, strengthen positioning and identify opportunities for growth — connecting creative understanding with commercial perspective, retail experience and local market insight.

Market Development · Commercial Direction · Retail Strategy
03
Brand Experiences & Partnerships

Creating meaningful connections between brands, industry, talent and consumers — from Fashion Week and product launches to VIC experiences and industry engagement.

Brand Activations · Fashion Week · VIC Experiences
04
Special Projects

Some opportunities do not fit into a predefined category. Monteiro & Co. supports selected bespoke projects where strategy, relationships and access to the right expertise can move an idea forward.

Opportunity · Strategy · Connection · Execution
Expertise

How We Work

Monteiro & Co. works across four interconnected areas, creating tailoring solutions around each client, project, and opportunity.

01
Artistry & Talent

Erica Monteiro's international Makeup & Hair artistry sits at the creative core of the studio. For projects requiring additional talent, Monteiro & Co. identifies the right makeup artists, hair professionals and beauty teams for each individual brief — without a fixed roster.

Makeup & Hair · Celebrity · Red Carpet · Fashion · Events
02
Beauty Advisory & Market Development

Supporting beauty brands as they enter new markets, strengthen positioning and identify opportunities for growth — connecting creative understanding with commercial perspective, retail experience and local market insight.

Market Development · Commercial Direction · Retail Strategy
03
Brand Experiences & Partnerships

Creating meaningful connections between brands, industry, talent and consumers — from Fashion Week and product launches to VIC experiences and industry engagement.

Brand Activations · Fashion Week · VIC Experiences
04
Special Projects

Some opportunities do not fit into a predefined category. Monteiro & Co. supports selected bespoke projects where strategy, relationships and access to the right expertise can move an idea forward.

Opportunity · Strategy · Connection · Execution
Expertise

How We Work

Monteiro & Co. works across four interconnected areas, creating tailoring solutions around each client, project, and opportunity.

01
Artistry & Talent

Erica Monteiro's international Makeup & Hair artistry sits at the creative core of the studio. For projects requiring additional talent, Monteiro & Co. identifies the right makeup artists, hair professionals and beauty teams for each individual brief — without a fixed roster.

Makeup & Hair · Celebrity · Red Carpet · Fashion · Events
02
Beauty Advisory & Market Development

Supporting beauty brands as they enter new markets, strengthen positioning and identify opportunities for growth — connecting creative understanding with commercial perspective, retail experience and local market insight.

Market Development · Commercial Direction · Retail Strategy
03
Brand Experiences & Partnerships

Creating meaningful connections between brands, industry, talent and consumers — from Fashion Week and product launches to VIC experiences and industry engagement.

Brand Activations · Fashion Week · VIC Experiences
04
Special Projects

Some opportunities do not fit into a predefined category. Monteiro & Co. supports selected bespoke projects where strategy, relationships and access to the right expertise can move an idea forward.

Opportunity · Strategy · Connection · Execution